Binocular Brands – An Overview
With a seemingly endless selection of binoculars it's understandable that a shopper might become overwhelmed by the choices. Listed below is a brief description of the binocular brands we represent. This is a good place to start or refer back to if you'd like to known a little more about the builder of a particular binocular that catches your interest.

Bushnell Binoculars
This company is one of the largest manufacturers of binoculars and other sporting optics in the world. The make a wide range of products to suit just about every imaginable need, and quality levels range from poor to very good. All of their lower end items have been excluded from our store, so if you find a Bushnell Binocular at Outdoor Outfitters it's an item worthy of your consideration. The price range for their binoculars go from the very cheap to about $1000. Products are usually made in the Far East including countries like China, Japan and the Philippines.

Leica Binoculars
Leica Camera, a German company, is known and respected as one of the leading manufacturers of sporting optics and they make some really fantastic binoculars. Their current offering, the Leica Ultravid HD is considered one of the finest optical instruments ever produced for recreational users. Leica products carry premium price tags, current full size binoculars exceed $2000, a sizable investment, but few who ever purchase one question its quality or value. The view through a Leica Binocular is something quite remarkable.

Leupold Binoculars
It true that this company is best know for their quality rifle scopes but if you give their binoculars a little inspection you'll find that their optical advancements have transferred nicely over into their binocular product line. Designed to complement their scope sales Leupold Binoculars are usually designed to meet the needs of the sportsman, including many binoculars with camouflage exteriors. This company makes a wide assortments of binoculars with varying levels of prices, some are made in the USA.

Meopta Binoculars
Meopta is one of the world's largest manufacturers of optical instruments, including sport optics, and with nearly 1.5 million square feet of production capacity there is no doubt that this company ranks among the leaders in the binocular industry. However, they are just now growing in popularity with Americans since for most of their history this company fell behind the iron curtain. Now everyone can have access to Meopta binoculars and shoppers do look they often discover excellent quality at prices that are considerably less then their other European competitors. The Meopta Meostar line of binoculars is quite excellent with just about every modern feature you could desire.

Nikon Binoculars
The sport optics division of Nikon has proven itself to be one of the world's finest producers of binoculars and many other sport optics devices. All Nikon Binoculars are produced in the Far East with production facilities in both Japan and China. While Nikon has generally been know as a moderately priced brand they have made a deliberate move into the premium optics market particularly with their recent binocular introductions of the EDG and Monarch-X binoculars. Both of these models have features that rival nearly any competitive brand on the market. Nikon also offers one of the most generous warranties in the business with their 25 Year No Fault policy. Essentially, if your Nikon binoculars should fail you within 25 years of purchase the company will repair or replace them for a nominal fee.

Swarovski Binoculars
This Austrian optics manufacturer is regarded as one of the leading innovators and producers of premium level binoculars and other sport optics. Other items made by Swarovski Optik include rifle scopes, laser range finders, and spotting scopes. With a company mantra of "continuous improvement on the good" it's no wonder that this binocular maker is a favorite among sportsmen and naturalists. They currently manufacture a wide range on binoculars, described below, all of them carry premium prices for their class :
Swarovski Pocket Binoculars – As their name implies these smaller binoculars are designed to be little enough to fit in a coat pocket or purse, and while small in size they are big on performance.
Swarovski SLC Binoculars- This is the company's largest line of quality binoculars, the SLC product line offers a solution for just about every need or application. Prices range from about $1000 to $2000. These binoculars offer astounding good looks and are as nice to look as to look thru.
Swarovski EL Binoculars- The flag ship of the Swarovski Binocular product line, the EL represents the limit of what is technologically possible in the building of binoculars. From its robust and lightweight magnesium frame to its super reflective prisms and award winning ergonomic design, this binocular is a product to behold. The Swarovski EL Binocular is clearly the market favorite in the super premium class.

Binoculars - A Basic Understanding
The purpose of a binocular is to magnify images to enhance the viewing experience, and for a binocular user to enjoy them fully there are a few basic things that must be considered. We offer this information on understanding binoculars so shoppers can make an informed decision about what model best suites there needs. Please call us if you need some assistance in making a proper selection.

A. Magnification
As stated above enhancing the view is the purpose of a binocular and an important part of what gets us there is magnification. The first thing to understand is magnification, usually you can find the magnification of a binocular by looking at its name. Very often you will see something like 10x50 stamped on the binocular or written with its name. Exit Pupil "The Pipeline" Quality of the Image Quantity of Light Specifications That are Misleading Some common binocular specifications can be extremely misleading, and thus often serve to lead the prospective shopper astray. Lets look at two popular advertised specifications. First on our list is "Relative Brightness sometime also referred to as Geometric Brightness. Unfortunately the term Relative Brightness seems to suggest a brightness score bestowed to the binocular by an established test method. The truth is, like other binocular specifications it's mathematically derived from the basic characteristics of lens size and magnification. Officially the specification is derived by squaring the result of dividing lens size by magnification. Relative Brightness Twilight Performance Factor